• Blakedown Sport & Play

    Client Case Study

Blakedown Sport & Play

One of the UK's largest sports pitch and athletics track construction companies

Blakedown Sport & Play is part of the Blakedown group of companies and one of the largest artificial turf pitch, tennis court, and athletics track construction contractors in the UK.

With regional offices in Banbury, Kidderminster, Chobham, and Bristol, the company offers a range of sports facility construction and civil enginering services nationwide for local authorities, sports clubs, universities, private schools, and academies.

Projects completed for this client include a fully-responsive website with industry-leading search engine ranking, brochure insert design, flyer design, html email campaign design, 2D and 3D computer-aided design drawings, and production of a presentation video for an awards ceremony.

Website design

The design of the site was made to match existing company branding and literature, with a strong emphasis on the range of construction surfaces available to clients and the large number of projects in the company's portfolio.

The site has over 300 pages with image sliders and user-filtered galleries, and was carefully structured to guide visitors towards a few key pages offering design and build services. A very high search engine ranking for services spanning many different markets was critical in such a competitive industry.

Brochure insert design

This double-sided A4 insert was designed as an addition to the company's main sales brochure and as a standalone handout for conferences and sales meetings. With an emphasis on completed projects and sports facility construction services most relevant to UK acadamies, the design and branding of the insert very closely follows that of the website with the eye-catching title banner and lead image, and alternating text and image sections on the reverse side.

Email campaign design

This HTML email design was part of a campaign targeting UK academies with an emphasis on completed projects and the range of synthetic sports surfaces available. With a design that closely matches the company's brochure and website, the email was responsive on tablet and mobile devices, linked to a dedicated newsletter sign-up page with analytics, and can be easily duplicated and modified for future campaigns.

Presentation video production

This presentation video was the company's entry for an awards ceremony for in which it had been nominated for the construction of an artificial turf golf driving range at Greenwich Peninsula in central London. The video features over 20 cutscenes of project images with animated titles, multiple transition styles, and a synchronised soundtrack.

Flyer design

This double-sided A4-sized flyer was part of a direct marketing campaign to promote 3G pitch construction services to sports clubs. Following a new and original design, the flyer includes an engaging lead image and simple message structure with 'tactics board' graphical elements.

Rules & Regs sign design

The Beaumont School is a mixed secondary school in St Albans. The design of this 420mm x 594mm rules and regulations sign for the astroturf sports pitch uses the school's official pantone colour scheme of maroon and gold and follows the design of the website and prospectus.

Printed onto 8mm perspex, the design includes an opaque background image of school pupils playing sport, a dotted motif taken from the school prospectus, and the contact details of the facility construction contractor, Blakedown Sport & Play.

  • 3D CAD drawing of a proposed sports pitch design
  • 3D illustration of the layers of a sports pitch construction

CAD presentation drawings

This was a series of CAD drawings and 3D illustrations for a sports facility design proposal at a UK academy.

Works included a 2D plan of the astroturf pitch to show line markings and dimensioning, a 3D drawing of the proposed facility and existing sports hall transplanted onto an isometric map view, and a 3D renderered detail of the proposed system.

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