Desktop and mobile versions of the Blakedown Sport & Play website

Blakedown Sport & Play Website design

Blakedown Sport & Play Ltd. is one of the UK's largest sports surface construction companies, specialising in artificial turf pitches, athletics tracks, and tennis courts.

The design of the site was made to match existing company branding and literature, with a strong emphasis on the range of construction surfaces available to clients and the large number of projects in the company's portfolio. The site has over 300 pages with image sliders and user-filtered galleries, and was carefully structured to guide visitors towards a few key pages offering design and build services. A very high search engine ranking for services spanning many different markets was critical in such a competitive industry.

Brochure Insert

This was a double-sided A4 insert to go inside the company's main sales brochure. With an emphasis on projects and services completed for UK academies, the design of the insert matches the theme and branding of the company's website and email campaign template.

- Brochure design for construction companies

Email campaign template

This was an emarketing campaign template with a design to match the theme and branding of the company's new website and existing sales brochure.

    Features include:
  • Compatible across desktops and smartphones
  • Two or three column design options
  • Links to a newsletter sign-up form

- HTML email design for construction companies

Search engine optimisation

The search ranking of the Sport & Play website was an important part of the redesign and a high rate of traffic for many different search terms covering a range of markets was critical.

The most important search term for the client was "3G pitches", with other terms including "what is a 3g pitch", "3g pitch construction", and "3g pitch company". The structure and link content of the website was very carefully planned and, in combination with extensive link-building efforts across external sites, the Sport & Play website is ranked top for all of these search terms on all search engines - even ranking higher than Wikipedia, FIFA, the FA, the BBC, and all competitors in the market.

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