Aceites Arroyo is a proposed export product name for a range of high quality olive oils supplied by a cooperative in the town of Montefrio in southern Spain.
The design brief requested an "instantly recognisable export brand and logo reflecting the rural and high quality traditions of olive oil production in this region." The logo's distressed lettering and oil decanter motif give the effect of a logo stamped onto a traditional producer's barrel, combined with the extended serif on the letter 'R' to resemble the oil itself.
The delivered project included a black letterhead version and a white product label version.
// Logo © Aceites Arroyo S.L.